Overview


The Campaigns feature in CredFlow helps you reach the right audience with targeted WhatsApp, SMS, or Email communications. Based on your business objective, you can choose the appropriate customer or vendor segment and send personalized campaigns in just a few clicks.


Campaign Audience Types


1. Top Customers

The Top Customers segment includes your high-value and frequent customers.


Recommended Use Cases

  • Announce new product launches
  • Share special discounts and promotional offers
  • Inform customers about festive sales and seasonal campaigns
  • Notify customers about exclusive loyalty benefits
  • Share new collections or inventory updates
  • Invite customers to business events or exhibitions

Best suited for: Marketing campaigns and customer retention.


2. Inactive Customers

The Inactive Customers segment includes customers who have not transacted with your business for more than 90 days.


Recommended Use Cases

  • Customer re-engagement campaigns
  • Win-back offers and exclusive discounts
  • Product updates and new arrivals
  • Limited-time promotional campaigns
  • Feedback and satisfaction surveys
  • Payment reminders for overdue invoices

Best suited for: Customer reactivation and overdue payment recovery. 


3. All Customers


The All Customers segment allows you to communicate with your entire customer base simultaneously.


Recommended Use Cases

  • Business announcements
  • Holiday greetings and festive wishes
  • Company updates
  • Price list updates
  • Product launches
  • New branch or office announcements
  • Planned maintenance or service notifications
  • General promotional campaigns

Best suited for: Mass customer communication.


4. All Vendors


The All Vendors segment enables you to communicate with all your suppliers and vendors.


Recommended Use Cases

  • Purchase order updates
  • Payment confirmations
  • Outstanding payment notifications
  • Vendor onboarding communication
  • Holiday schedules
  • Procurement announcements
  • Policy and compliance updates
  • Meeting invitations and operational updates

Best suited for: Vendor communication and procurement management.